Bluey Power Wheels and Ride-On Cars: The Complete Guide
Bluey-themed ride-ons and Power Wheels for kids — what's actually available, what's worth buying, and what to do if you can't find one.
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Bluey has been the most-watched children's show in Australia for years and became a phenomenon in the US after hitting Disney+. If you have a child between 2 and 6, you know this. You also know that Bluey-branded merchandise sells out constantly and that your child would like everything to be Bluey-themed, including any vehicle they ride in.
The Bluey ride-on market is smaller than the demand suggests. Here's the honest state of it.
What's Actually Available
Fisher-Price has produced Bluey-branded Power Wheels vehicles. The Bluey Jeep Wrangler — a standard Jeep Wrangler Power Wheels body with Bluey graphics and sounds — is the most prominent. Availability has been inconsistent; it sells out rapidly when stocked and can be difficult to find at retail.
The Bluey Jeep
Where available, the Bluey Jeep Wrangler Power Wheels is a legitimate product. The standard 12V Power Wheels Jeep Wrangler platform with Bluey/Bingo graphics and the Bluey theme music. Kids who love Bluey respond to it the way kids who love Cars respond to a McQueen ride-on: immediately and completely.
What to Do When It's Out of Stock
The Bluey Jeep sells out. If it's unavailable, two options: (1) wait — Fisher-Price restocks periodically, especially before the holiday season; (2) buy the standard Jeep Wrangler Power Wheels and accept that the graphics aren't Bluey. A 4-year-old who loves Bluey will still love a blue Jeep. Mostly.
Third-Party Bluey Accessories
Some sellers offer Bluey-themed decal kits that can be applied to a standard blue Power Wheels Jeep. Quality varies. It's a creative workaround if the official version is unavailable.
Quick Comparison
Power Wheels Bluey Jeep Wrangler 12V
Power Wheels
Bluey fans ages 3–7
- Voltage
- 12V
- Seats
- 1
- Ages
- 3–7 years
- Price
- $200–$270
Power Wheels Jeep Wrangler 12V (Blue)
Power Wheels
Bluey fan when official version unavailable
- Voltage
- 12V
- Seats
- 1
- Ages
- 3–7 years
- Price
- $180–$240
Bluey-Themed Kids' Ride-On Scooter
Various
Budget Bluey gift, indoor use
- Voltage
- Battery
- Seats
- 1
- Ages
- 2–5 years
- Price
- $40–$80
| Product | Best For | Specs | Price | Rating |
|---|---|---|---|---|
Power Wheels Bluey Jeep Wrangler 12V Power Wheels | Bluey fans ages 3–7 | 12V · 1 seat Ages 3–7 years | $200–$270 | 4.5 |
Power Wheels Jeep Wrangler 12V (Blue) Power Wheels | Bluey fan when official version unavailable | 12V · 1 seat Ages 3–7 years | $180–$240 | 4.3 |
Bluey-Themed Kids' Ride-On Scooter Various | Budget Bluey gift, indoor use | Battery · 1 seat Ages 2–5 years | $40–$80 | 3.8 |
Prices are approximate and subject to change. Always verify current pricing before purchasing.
Our Picks — In Detail
Power Wheels Bluey Jeep Wrangler 12V
Power Wheels
12VSeats
1Ages
3–7 yearsPrice
$200–$270
The official Bluey-licensed Power Wheels Jeep Wrangler. Bluey and Bingo graphics, Bluey theme music, standard 12V Jeep Wrangler platform with 5 mph top speed. Buy this if it's in stock.
Pros
- Official Bluey license
- Bluey music and sounds
- Reliable Jeep Wrangler platform
- Instant hit with Bluey fans
Cons
- Frequently out of stock
- Standard 12V grass limitations
- Subject to scarcity markup from resellers
Power Wheels Jeep Wrangler 12V (Blue)
Power Wheels
12VSeats
1Ages
3–7 yearsPrice
$180–$240
The standard Jeep Wrangler Power Wheels in blue — same vehicle platform as the Bluey edition, without the licensed graphics. A reasonable substitute when the Bluey edition is out of stock.
Pros
- Same platform as Bluey edition
- Reliably in stock
- Lower price
- Easy to add Bluey stickers
Cons
- No official Bluey graphics or sounds
Bluey-Themed Kids' Ride-On Scooter
Various
BatterySeats
1Ages
2–5 yearsPrice
$40–$80
Various manufacturers produce Bluey-branded scooters and small ride-on toys at a lower price than the Power Wheels Jeep. Less impressive than a full ride-on car, but a valid gift for younger kids or tighter budgets.
Pros
- Lower price
- More reliably available
- Good for younger toddlers
Cons
- Not a full ride-on car
- Less impressive than Jeep
- Quality varies by manufacturer
What to Look For
Voltage (6V / 12V / 24V)
Higher voltage means more power, higher top speed, and better terrain handling. Choose based on your child's age, size, and where they'll ride. 12V is the most popular choice for ages 3–7.
Number of Seats
Single-seat models work for one child; two-seat designs are great for siblings or friends. Two-seaters often put more strain on the motor, so look for adequate power.
Terrain
Most 12V ride-ons handle flat grass and hard surfaces. If you have hills, rough grass, or gravel, look for 24V models with high-traction tires.
Safety Features
Look for seat belts, parental lockout switches, low/high speed settings, and parental remote controls — especially for younger or first-time riders.
Battery & Charging
Check battery life (usually 1–2 hours for 12V) and charge time (8–18 hours). Some premium models offer faster charging or higher-capacity batteries.